Social media advertising on airline industries Article

Social media advertising on airline industries - Article representativeThese sites argon not only used by youngsters, but businessmen/women, housewives, and even retired people use them to get connected with their friends, shargon their thoughts with the world and detect entertainment as well. The most popular sites Facebook, Twitter, YouTube and LinkedIn generate heavy traffic from all kinds of people around the globe. All these sites although have different purposes but are easily used by advertisers to advertise brands in a cost-effective and more interactive way.Social Networks Advertising (SNA) is a very distinct nisus of advertising. There can ads that are pushed to the consumers, and some that the consumers pull towards themselves. There are some advertisements that require the companies to pay to the societal networking sites, whereas there are some that are for free (e.g. Fan pages, twitter profile etc.) There are some that are merely adaptation of the print media (e.g. B anner ads) whereas others are unique for the social media (e.g. fan pages, micro blogging etc)In the beginning only FMCGs or Restaurants marketed themselves on the social media. But now even if you are a attend to fellowship or you belong to an automobile industry, or you have a small business, you need to have your brands social media presence. This research paper pass on see how social media is used in the airline industry.Most of the great airlines have a social media presence and are engaging with their customers through these interactive mediums. However there are still some airlines where they consider social media as just a silly fad as mentioned in the phrase All that twitters by Madhu Unnikrishnan & Robert Wall. The article gives the example of JetBlue airline which has 1.4 million followers on Twitter. The company focuses on listening to what customers say and solving their customer service issues with the help of twitter.Many social media analysts say that even if the brand is not online, it will still be discussed there by the